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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot stands in a messy home office, juggling several old-fashioned telephones while surrounded by toppling folders, scattered papers, and tangled string lights.
March 3, 2021

Who's On First?

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Who's On First?

Everyone thinks I've got all the stuff in my business dialed in, figured out, and running smoothly at all times. HELL NO! Clearly, you must live in some fantasy world.

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A cartoon zombie sits at a messy desk covered in crumpled paper and notebooks, writing with a fountain pen beside a cold coffee cup and a row of small brain-shaped trophies.
March 3, 2021

Zombie Round-Up: Featured Ads (March 2021)

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Zombie Round-Up: Featured Ads (March 2021)

Copywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day.

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Illustration of a zombie mascot standing amid a pile of spilled envelopes and papers, holding a crumpled letter with an exasperated pose.
December 20, 2020

Marketing, iOS 14 and Facebook: Are We Really Screwed?

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Marketing, iOS 14 and Facebook: Are We Really Screwed?

Did you get the email? What about the pop-up in Facebook's Business Manager?

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An illustrated zombie mascot eagerly raises one arm while stepping onto a sunlit baseball field, glove in hand, ready to be put into the game.
November 6, 2020

What Do You Value?

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What Do You Value?

You know the line from that movie, or song… Put me in coach, I'm ready to play.

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