Zombie Round-Up: Featured Ads (March 2021)

Copywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day.

A copywriter has to become an expert on a brand in just a few minutes!

… They have to step into the shoes of the target audience (no matter HOW little they may relate to them)

… They have to put themselves in the mindset of the consumer (what are their needs, struggles, desires, etc)

… They have to abide by publishing rules for whatever platform they are writing for (have you ever tried writing an ad without the word "YOU" in it??)

… They have to stick to word count restrictions (easier said than done for short ads especially)

… And they have to do it all —multiple times a day— EVERY. SINGLE. DAY.

So when we say we have the world's BEST copywriters — we freakin' mean it! They are ink-wielding, keyboard-slappin', word-wizarding superheroes. And most of the fight is won or lost in the first five words -- if the headline doesn't earn the read, nothing else in the ad matters.

Check out the latest Zombie Round-Up to see some of our favorite ads from our talented writers this month!

This Month's Winning Ads

Dog Walking App

This company asked us to target busy dog moms and dads who want to give their pets the best life — but are short on time and energy. They requested an informal/conversational tone to spread the word about their brand and a first-walk-free promotion. The winning approach ditched the usual "convenient dog walking" angle and led with the guilt every working pet owner already feels -- then handed them a zero-risk way to fix it. That's the whole job of a good opening line: get someone to keep reading past the first five words.

PMS Supplement

Short, sweet, and problem-solving — that was the winning combo for this supplement focused on women struggling with severe PMS symptoms. No fluff, no euphemisms, no dancing around the discomfort. Just a headline that named the exact symptom the reader was already Googling at 2am, followed by one clean solution. When you're this direct, the headline isn't decoration -- it's the bouncer deciding who reads on.

Digital Phone Answering Service

The problem? Small appointment-based businesses who are incredibly busy but don't have the funds to hire a personal assistant or scheduler. The solution? An ad hitting the pain points of these businesses (time, money, stress, livelihood, etc) and offering a simple, affordable fix that's easy to set up. The copy worked because it skipped the feature list and opened with the exact 11pm panic these owners already know -- missed calls turning into missed rent.