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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

An illustrated zombie mascot stands behind a diner counter, sliding a milkshake toward the viewer while holding a clipboard with small job-related icons, with generic speech-bubble and heart icons dangling overhead like decorative string lights.

January 19, 2022

What Job Did You Hire That Milkshake For?

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What Job Did You Hire That Milkshake For?

What job do people hire you to do for them?

A cartoon zombie mascot stands on a snowy rooftop with arms raised triumphantly, releasing a swirl of papers and sketches into the wind under a dusky sky.

January 11, 2022

Dear Creatives... Be Like Elsa In Frozen And "Let It Go"

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Dear Creatives... Be Like Elsa In Frozen And "Let It Go"

Where are all my creatives at?? 🙋

Illustration of a zombie mascot happily juggling a wreath and a stack of gift boxes amid scattered garland and ornaments in a festive holiday scene.

January 6, 2022

Zombie Round-Up: Featured Copy (Holiday Edition)

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Zombie Round-Up: Featured Copy (Holiday Edition)

Outfits, decorations, presents, celebrations, oh my! 😱

A cartoon zombie mascot stands confidently on a heap of discarded posters, proudly hanging up a wildly colorful, splashy advertisement while ignoring crumpled complaint notes bouncing off it.

December 9, 2021

I Like Offending People With My Ads

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I Like Offending People With My Ads

I really don't care what people think of my ads.

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