Zombie Round-Up: Featured Copy (Holiday Edition)
Outfits, decorations, presents, celebrations, oh my! 😱
Outfits, decorations, presents, celebrations, oh my! 😱
The holiday season is one of the busiest stretches on the Ad Zombies calendar. Between October and January, our writers are cranking out everything from spooky Halloween sales and Black Friday blowouts to last-minute Christmas gifts and New Year resolution pitches. After 100,000+ ads written for clients across every category, we've learned that holiday copy isn't about slapping a snowflake emoji on your usual offer -- it's about finding the one emotional hook the season hands you for free (urgency, nostalgia, gift-giving guilt, fresh-start energy) and building the whole headline and body around it. We pulled some of our favorite holiday orders from the last few months to show you exactly how that works in practice.
Check out our featured ads Holiday Edition below! 🎄 🎃 🍾 🦃
The Featured Holiday Ads
Class/Course: Kid's Martial Arts
Here's the thing… kids don't want socks or underwear for the holidays. What they really want is an outlet for their wild, crazy energy that doesn't involve bouncing off the walls of the house… (and parents LOVE that kind of outlet, too). We built the ad around that parent pain point instead of the class itself -- because nobody buys 'martial arts lessons,' they buy 'my house being quiet for an hour.' Short, to-the-point copy, one clear promise, and a Christmas hook parents could act on immediately.
DIY Baking Kit: Cake Pops
Cake Pops but make it SPOOKY! 👻 This client asked us to make a Halloween-focused ad, but we saw an opportunity to seal the deal with potential customers by reminding them the kit works for every holiday, all year long. That's a classic move in our playbook: take a seasonal brief and quietly widen it into a year-round use case, so the customer isn't just buying a Halloween treat -- they're buying a kit they'll use again in six weeks. Endless opportunities for creativity — and repeat sales. 😎
eCommerce: Hair Removal Device
🎶 Have a holly, hair-free Christmas...it's the best you'll feel all year! 🎶 OK, that might not be how the song goes…but we know that with the new year approaching, lots of people are putting "laser hair removal" on their resolution list. The problem? It's EXPENSIVE. This client wanted to drive home the idea of a hair-free holiday from a first-person perspective — so we wrote it in the voice of someone who already made the switch, then used price framing (per-use cost vs. salon cost) instead of a flat dollar figure, so the sticker shock never had a chance to kick in.
Sparkle & Romance Sells
eCommerce: Jewelry
New year, new… fiancé? This client asked for a Christmas and New Year focused ad set for those thinking of gifting fine jewelry or proposing over the holiday season. We leaned into the two different buyer intents in the same ad set instead of picking one -- some readers wanted a gift, some wanted a proposal moment -- and let the headline do the sorting so each version spoke straight to the right buyer. A little bit of romance, a little bit of sparkle… and WA-LA, the perfect short Facebook ads!
When Boring Becomes Gold
eCommerce: Socks
Once you turn 30, it's like all the things you DIDN'T want as a kid are exactly what you're NOW hoping for under the tree. (Yes, we mean socks and underwear!) The client request was for a short and snappy ad set focused on both the SOX and the BOX — proof that even a 'boring' product category can carry real personality if the copy commits to the joke instead of playing it safe, making Wazi Socks the easiest gift this year.
Email Sequence: Mattress
The holidays are chaos and it seems like go-go-go is the name of the game. Why not use that to sell more mattresses? This email targets both the reader as a customer and as a gift-giver in the same sequence, showcasing a week of sales to take care of the family members who need it most. It's a good reminder that a single email sequence doesn't have to pick one persona -- it just needs a subject line strong enough to earn the open from either one.
Frequently Asked Questions
Ad Zombies writes holiday-themed copy for a wild range of products and services — everything from kids' martial arts classes and DIY baking kits to hair removal devices, jewelry, socks, and mattresses. Between October and January, they crank out ads for Halloween, Black Friday, Christmas, and New Year campaigns across multiple industries.
While the client wanted a Halloween-focused ad for their DIY cake pop kit, Ad Zombies saw an opportunity to expand the appeal by reminding customers the kit works for every holiday all year long. This approach gave potential buyers more reasons to purchase beyond just the spooky season.
They positioned the hair removal device as a solution for people adding laser hair removal to their New Year's resolution list — but emphasized it as an affordable alternative that won't break the bank. The ad was written from a first-person perspective to make it more relatable and drive home the idea of a "hair-free holiday."
The Wazi Socks client wanted a short, snappy ad that made their product the easiest gift to give this year. Ad Zombies played on the idea that once you hit 30, you actually WANT socks and underwear (unlike when you were a kid), and highlighted both the product and packaging to seal the deal.
They leaned into the chaos and go-go-go nature of the holiday season to sell mattresses as both a personal purchase and a thoughtful gift. The email sequence showcased a week of sales and targeted readers as both customers treating themselves and gift-givers taking care of family members who need better sleep.
