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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot lifts a small dumbbell in a modest home gym, standing on a crumpled resolutions list next to a wall calendar marked with daily checkmarks.
January 2, 2023

Habit Muscles Over Resolutions

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Habit Muscles Over Resolutions

2023 arrived with the usual fanfare, partying, and resolutions… those dreaded resolutions.

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A zombie mascot sits wistfully on an empty stadium bench holding a foam finger, surrounded by drifting confetti and a foggy, dreamlike view of an old, crooked goalpost.
January 1, 2023

Bowl Games Gone Wild (But Should They?)

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Bowl Games Gone Wild (But Should They?)

Remember life years ago, you know, we refer to it as back in the day? (Enter dream sequence music in your head).

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A cartoon zombie mascot sits nervously on a paper-lined exam table, clutching folded medical gowns while eyeing a tray of medical instruments beside it, under a bright exam lamp with a privacy screen in the background.
December 13, 2022

Let Me Get This Right… You Want To Put WHAT, WHERE?

Blog Post

Let Me Get This Right… You Want To Put WHAT, WHERE?

I used to be terrified of having any kind of medical procedure done, especially ones involving the insertion of instruments into sensitive areas of my body. The thought of someone shoving a tube up...

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A cartoon zombie mascot stands triumphantly on a cracked pedestal in a ruined plaza, holding up a bright new flag while toppled old storefront statues and scattered coins lie in the rubble around it.
December 1, 2022

How To Be A Relevant Brand After The Coming Apocalyptic Recession

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How To Be A Relevant Brand After The Coming Apocalyptic Recession

Dear Advertiser,

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