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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

Illustration of a zombie mascot cheerfully striding into a sunny home office, tossing a crumpled calendar page into a wastebasket near a desk with a plant and a mug.
January 9, 2023

I Used To Hate Mondays

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I Used To Hate Mondays

As someone who used to work as a corporate creative director, I can certainly relate to the feeling of dreading, loathing, and hating Mondays. It was the day that I had to get through to start coun...

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A cartoon zombie mascot sits at a desk, shining a desk lamp on one favorite branding mockup while pushing aside a messy pile of other client project papers.
January 6, 2023

You Shouldn't Have A Favorite Kid, But...

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You Shouldn't Have A Favorite Kid, But...

Hey parents of multiple kids, dogs, cats… even though we know we're not SUPPOSED to have a favorite, we do.

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Illustration of a zombie mascot kneeling among tall stacks of books, holding an open book out toward an empty chair as if trying to explain something to someone who isn't there.
January 5, 2023

Sometimes I Take Knowledge For Granted

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Sometimes I Take Knowledge For Granted

Have you ever had a conversation with someone and found yourself saying something like, "How could you not know that?" or "That's so basic, everyone knows that!" It's easy to take our own knowledge...

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A cartoon zombie mascot clears junk food and cluttered paperwork off a counter into a trash bin, leaving behind a single apple, neat folders, and a small barbell as symbols of a leaner, healthier business approach.
January 4, 2023

The Only Diet Your Business Needs

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The Only Diet Your Business Needs

Congrats! If you're reading this, you've made it a few days into 2023. Though we are early in the new year, many of us entrepreneurs are in business decision-making mode already. OK, truth be told,...

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