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40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

Illustration of a zombie mascot sitting on a large pile of crumpled paper, holding a glowing quill in one hand and a typewriter key in the other, with sparks of light connecting the two objects.
April 10, 2023

How AI Copywriting Is Revolutionizing My Industry (With a Little Help from My Broken Brain)

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How AI Copywriting Is Revolutionizing My Industry (With a Little Help from My Broken Brain)

As a copywriter with a brain that's a little... different, I've always been fascinated by the power of words to move people and drive business results. And in recent months, I've seen a major shift...

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A zombie mascot stands in a cluttered home office with a lightbulb glowing overhead, snapping its fingers in a moment of sudden realization amid scattered notebooks and coffee cups.
February 1, 2023

The Moment It CLiCK'd

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The Moment It CLiCK'd

I never intended to start a consulting business. Like Ad Zombies, it was an unintentional development.

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A zombie mascot sits confidently at a desk covered in papers, holding a quill aloft while resting a hand on a stack of typewritten pages, evoking a sense of calm creative mastery.
January 11, 2023

Copywriting In The AI Age: Don't Fear Technology, Leverage It

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Copywriting In The AI Age: Don't Fear Technology, Leverage It

When it comes to AI, it's like that one friend who always seems to know the answers to everything — they blurt out every Jeopardy question before you. Oh, wait… that's me. Sorry. AI is not out to s...

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A zombie mascot kneels outside a small shop, planting a sapling in cracked pavement that's sprouting new greenery, with a watering can, crates, and a fresh paint can nearby as sunrise light suggests renewal and growth.
January 10, 2023

2023: The Year Your Small Business Can Thrive

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2023: The Year Your Small Business Can Thrive

As a small business owner, 2023 presents both challenges and opportunities. With the economy facing uncertainty, it's easy to fall into the trap of cutting costs and going into defense mode. But th...

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