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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

Illustration of a cartoon zombie standing beside a muddy backyard pond, gesturing enthusiastically toward it while holding a clipboard, with a shovel, wheelbarrow, and a small crooked sale flag nearby.
July 4, 2024

How To Sell A Hole In The Ground... With Water in It

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How To Sell A Hole In The Ground... With Water in It

I sat in the conference room with no idea who the client was, what they did, or why it was necessary to pull me in on a first meeting with them.

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Illustration of a zombie character at a cluttered drafting table, joyfully tossing storyboard pages into the air next to an old typewriter and a stopwatch.
June 15, 2023

How I Use AI To Speed Up Creative

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How I Use AI To Speed Up Creative

Holy crap! Where was AI 40 years ago when I started in the advertising industry? Imagine the speed of creation if tools like the ones we have today were available back then. Fast forward to 2063; I...

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Illustration of a zombie mascot pushing an empty picture frame to the side while standing confidently among scattered storyboard sketches, torn mood-board clippings, and paintbrushes on the floor, gesturing toward a blank easel.
June 1, 2023

I Don't Need To See Your Product In Ad Ad

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I Don't Need To See Your Product In Ad Ad

Ah, the age-old myth in advertising: "Show the product and they will come." Sorry to burst your bubble, but just because you have a crystal clear image of your product, it doesn't mean you've hit t...

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A cartoon zombie stands casually amid everyday clutter like laundry and a mop bucket, holding a sandwich and a plain cardboard sign, while a line of identical shiny mannequins in sunglasses poses stiffly nearby.
April 19, 2023

Over The Influence: Why We Need More Regular People in Ads

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Over The Influence: Why We Need More Regular People in Ads

I'm so over it. The influencer world, that is. It's like they're all trying to be the same person. I mean, seriously, have you ever scrolled through your feed and thought, "Wow, that's the most ori...

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