Diagnose What’s Dead →
Blog

Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

An illustrated zombie mascot proudly hangs a huge blank headline banner at the top of an empty storyboard, standing over a pile of crumpled paper drafts on the floor, holding a giant pencil aloft.
October 16, 2026

Your Headline Is Doing 80% of the Work. Stop Writing It Last.

Blog Post

Your Headline Is Doing 80% of the Work. Stop Writing It Last.

Most people write the headline after they've written the whole ad. That's backwards. Here's how to write headlines that actually get the rest of your copy read.

Read More →
A zombie mascot kneeling on a rainy front stoop next to a leaking pipe and scattered tools, looking frustrated while a competitor's plumbing van is parked across the street.
October 14, 2026

Your Google Business Profile Is Losing You Plumbing Jobs Right Now

Blog Post

Your Google Business Profile Is Losing You Plumbing Jobs Right Now

Your website isn't the front door for emergency plumbing calls anymore, your Google Business Profile is. Here's the exact checklist to stop losing jobs to a competitor with a better-maintained listing.

Read More →
Illustration of a cartoon zombie mascot standing in a quiet town square, hoisting a giant alarm clock overhead and standing beside a pile of large rolled-up measuring tapes, with a dim, closed rival storefront visible across the street.
October 12, 2026

Tummy Tuck Demand Is Up 75% Since 2020. Is Your Local Marketing Even Awake?

Blog Post

Tummy Tuck Demand Is Up 75% Since 2020. Is Your Local Marketing Even Awake?

Tummy tuck volume is climbing fast, partly thanks to GLP-1 patients with loose skin nobody warned them about. Here's how to make sure your practice, not the guy down the street, catches that demand in your own zip code.

Read More →
An illustrated zombie shoves aside empty chairs and scattered meeting notepads to focus on stamping approval on a finished ad displayed on an easel, with a calendar behind him showing many crossed-out meetings reduced to just one.
October 9, 2026

Your Client Doesn't Need More Meetings. They Need You to Ship the Work.

Blog Post

Your Client Doesn't Need More Meetings. They Need You to Ship the Work.

Every agency thinks their client problem is "communication." It's not. It's that you're spending three meetings talking about the ad instead of one meeting reviewing it.

Read More →

Browse By Industry

Plastic Surgery MarketingFractional CMOBrand StrategyHome Service MarketingBranding & Marketing
Marketing Strategy (42)Advertising & Creative (39)Social Media (33)Copywriting (30)Business & Entrepreneurship (29)Branding (24)Leadership & Mentors (22)Life & Honesty (18)Mindset & Growth (17)Storytelling (13)Sales (11)Jab Till It Hurts (Book) (10)Personal Brand (9)Home Service Marketing (8)Plastic Surgery Marketing (6)Consulting (6)Society & Culture (6)Facebook Ads (6)Local SEO (4)Community Building (4)Plumbing (3)Electrical (2)HVAC Marketing (2)Local Advertising (2)Before and After Marketing (2)BAM Newsletter (2)Website Strategy (1)Google Business Profile (1)Reputation & Reviews (1)Liposuction (1)Before and After Galleries (1)Breast Augmentation (1)Content Strategy (1)Breast Lift (1)Plumbing Marketing (1)marketing (1)advertising (1)Swipe This / Zombie Round-Up (1)

Want insights delivered to your inbox?

Join The List →