Diagnose What’s Dead →
Blog

Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot stands on a heap of crumpled paper, holding up a large blank scroll and pointing to its top line with a quill, illustrating the importance of a strong headline.
August 28, 2026

Your Headline Is Doing 80% Of The Work. Stop Writing It Last.

Blog Post

Your Headline Is Doing 80% Of The Work. Stop Writing It Last.

Most people write a headline the way they write a subject line: fast, tired, and last. That's why most ads never get read past the first line. Here's how to actually build one.

Read More →
Illustration of a zombie plumber kneeling in a flooded basement next to a spraying burst pipe, wrench in hand, triumphantly holding up a giant glowing map pin marker into the air.
August 26, 2026

Your Plumbing Business Is Invisible on Google. Here's How to Fix That This Week

Blog Post

Your Plumbing Business Is Invisible on Google. Here's How to Fix That This Week

A burst pipe doesn't wait for a callback. If your Google Business Profile isn't dialed in, the plumber who shows up first in the search results gets the job, not you.

Read More →
A cartoon zombie mascot stands victoriously on a large rolled-out city map, holding a big magnifying glass and looking toward a distant skyline, with its own tall location pin glowing above several smaller toppled pins and crumpled flyers scattered around its feet.
August 24, 2026

Liposuction Is the #1 Cosmetic Procedure in America. Is It #1 in Your Local Search Results?

Blog Post

Liposuction Is the #1 Cosmetic Procedure in America. Is It #1 in Your Local Search Results?

Liposuction is the most-performed cosmetic surgery in the country and the most-searched term on RealSelf. If your practice isn't showing up when your city types "lipo near me," someone else's practice is cashing that check.

Read More →
A zombie mascot celebrates victoriously on a small podium amid confetti and a trophy, unaware that a client figure is walking out the door behind them, suitcase in hand, as a handshake-shaped balloon slowly deflates nearby.
August 21, 2026

Why Your Best Clients Fire You Right After You Do Great Work

Blog Post

Why Your Best Clients Fire You Right After You Do Great Work

Great campaign results don't guarantee a client sticks around. Here's why the win itself is often the moment agencies lose the relationship, and what to do about it.

Read More →

Browse By Industry

Plastic Surgery MarketingFractional CMOBrand StrategyHome Service MarketingBranding & Marketing
Marketing Strategy (42)Advertising & Creative (39)Social Media (33)Copywriting (30)Business & Entrepreneurship (29)Branding (24)Leadership & Mentors (22)Life & Honesty (18)Mindset & Growth (17)Storytelling (13)Sales (11)Jab Till It Hurts (Book) (10)Personal Brand (9)Home Service Marketing (8)Plastic Surgery Marketing (6)Consulting (6)Society & Culture (6)Facebook Ads (6)Local SEO (4)Community Building (4)Plumbing (3)Electrical (2)HVAC Marketing (2)Local Advertising (2)Before and After Marketing (2)BAM Newsletter (2)Website Strategy (1)Google Business Profile (1)Reputation & Reviews (1)Liposuction (1)Before and After Galleries (1)Breast Augmentation (1)Content Strategy (1)Breast Lift (1)Plumbing Marketing (1)marketing (1)advertising (1)Swipe This / Zombie Round-Up (1)

Want insights delivered to your inbox?

Join The List →