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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot dressed like a hair stylist thoughtfully trims a mannequin head's hair with comb and shears, standing over a floor swept with hair clippings arranged in a spiral pattern.
July 25, 2019

What Hair Stylists Taught Me About Creative Strategy

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What Hair Stylists Taught Me About Creative Strategy

From Great Creative Strategy Springs Great Haircuts

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A zombie mascot stands victoriously atop a stack of crates and ledgers in a cluttered office, holding up a golden thumbs-up-shaped 'For Sale' sign under a dramatic spotlight.
July 17, 2019

Why I'm Selling My Company To Facebook... Someday

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Why I'm Selling My Company To Facebook... Someday

Building a business to the point of acquisition is incredible. It takes hard work, dedication, and tenacity to build the team and the infrastructure necessary to grow a business to the point of bei...

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A cartoon zombie mascot sits nervously at a nicely set dinner table, gesturing with one hand as if practicing what to say, with an empty chair waiting across from them.
July 13, 2019

About My Dinner with Gary Vaynerchuk...

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About My Dinner with Gary Vaynerchuk...

When you're invited to dinner with Gary Vaynerchuk do you start rehearsing the things you're going to say? Do you worry about what to wear? Do you think to yourself, what if he thinks my business i...

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Illustration of a zombie calmly drinking coffee on a porch at dawn, unaware of a chaotic mess of scattered papers and toppled poster boards visible through the open door behind him.
May 31, 2019

It Could Always Be Worse

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It Could Always Be Worse

I was out front sipping my coffee as the sun rose over Gilbert, Arizona, the city I've called home for 25 years. Oblivious to the chaos going on inside my house, I was busy taking early morning pic...

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