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Dead Serious Advertising Insights.

40 years of advertising experience. Written down so you can stop making the same expensive mistakes.

A cartoon zombie mascot looks exasperated while navigating a maze of velvet-rope stanchions, holding a large hemp leaf and surrounded by scattered CBD oil bottles, crumpled papers, and oversized 'rejected' rubber stamps.
September 10, 2019

Reefer Madness...Or, Everything We Currently Know About Advertising CBD Products on Facebook

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Reefer Madness...Or, Everything We Currently Know About Advertising CBD Products on Facebook

Update: September 17, 2019

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A zombie stands in a field, arms raised in delight, watching a flock of giant flying cheeseburgers soar overhead while a pile of discarded, blank flyers lies forgotten at its feet.
September 6, 2019

How Flying Cheeseburgers Inspire Me

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How Flying Cheeseburgers Inspire Me

How many ads do you see in a single day? Would you believe 300? No? OK, 900? Well, what about 1,500 ads per day?

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Illustration of a zombie mascot standing victoriously on a pile of film reels, holding up a single filmstrip in triumph next to a director's chair and tripod under a spotlight.
August 5, 2019

How To Crush It With A Single Video

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How To Crush It With A Single Video

So this morning, I was on my weekly mastermind call from different parts of the world. We get together and we coach -- we push one another, we challenge each other, and we constantly question our b...

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A smug zombie relaxes in a recliner with his feet on an unopened hospital bag, arms crossed, in front of a calendar marked with large X's, while a watering can quietly spills water toward his feet in the background.
July 29, 2019

How I Knew My Wife WOULDN'T Go Into Labor

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How I Knew My Wife WOULDN'T Go Into Labor

The Delusion of Low Expectations

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