When it comes to AI, it's like that one friend who always seems to know the answers to everything — they blurt out every Jeopardy question before you. Oh, wait… that’s me. Sorry. AI is not out to steal your job, but is here to help you out and make your life easier, like a superhero’s sidekick.
Read MoreSince AI learns as it goes, it should deliver copy equal to or better than human copy, right? I decided to put my thoughts to the test and set up a few campaigns to test human copywriting against AI copywriting.
While there are a number of AI tools available, I had to pick one, so I chose one of the top 3.
Read MorePlease do us all a favor and stop trying to write for Search Engine Optimization — write for the person you want to reach. Write like people, people!
Lately, I’ve been seeing tons of AP Stylebook writing. Do you even know how stuffy it reads? Drop the weird industry buzz words and phrases you’d only see in a textbook. Yep, write it just like this. The way I am writing this blog is human, friendly, and warm. It’s kind of like I am talking to a real person. You are a real person, right? Of course, the “who” you are talking to can and will change, but let’s be real, reading a blog written in a casual tone builds rapport with your audience, you can almost hear the words coming from my mouth. Or keys in this case.
Yep, you read that right. I, the Director of Creative Services for a copywriting service, am telling you NOT to outsource your copy.
…maybe.
I’ve been a salaried in-house staff writer, a full-time writer for an agency, managed a team of writers, AND done a lot of other jobs in the creative services and marketing spaces.
Here at Ad Zombies HQ, we’ve often joked about why we don’t have any ads that show people writing. After all, copywriting is our bread and butter. But here’s the thing: watching the (creative) sausage get made…YUCK…no one wants to see that. Because, for most people, writing is excruciatingly hard. That’s why they don’t do it. AND THEN there’s the small subset of humanity you call writers. For them, writing is… ALSO excruciatingly hard.
Read MoreSo you want to write better copy . . . ? You’ve come to the write place 😉 (Sorry, couldn’t help myself . . . the best part about being a writer is a license to throw out dad jokes and bad puns whenever I d*mn well please.) Whether you are a copywriter, a small business owner, or you just wanna be a better writer in general, learning to write more ENGAGING copy can seem easier said than done. Here’s some tried and true tips to get started . . .
Read More
