I used to be terrified of having any kind of medical procedure done, especially ones involving the insertion of instruments into sensitive areas of my body. The thought of someone shoving a tube up my butt or worse—my urethra was enough to make me break out in a cold sweat. So, when my doctor told me I needed to have a cystoscopy, I was absolutely petrified.
Read MoreSo There I Was Drinking Beer And Window-Shopping… For Prostitutes.
Amsterdam has a very unique vibe, one that borders on bohemian and refined depending on the part of the city you find yourself strolling through. But the Red Light District is its own unique beast. A reasonably small section of Amsterdam along the canal banks of the city center. It feels like a college town loaded with pubs, prostitutes, and passersby.
Read MoreRemember the good old days? You’d fire up an ad campaign on your preferred platform and soon you’d be tracking views, sequencing ads, and moving people into your sales pipeline. No, not those good old days….
Read MorePlease do us all a favor and stop trying to write for Search Engine Optimization — write for the person you want to reach. Write like people, people!
Lately, I’ve been seeing tons of AP Stylebook writing. Do you even know how stuffy it reads? Drop the weird industry buzz words and phrases you’d only see in a textbook. Yep, write it just like this. The way I am writing this blog is human, friendly, and warm. It’s kind of like I am talking to a real person. You are a real person, right? Of course, the “who” you are talking to can and will change, but let’s be real, reading a blog written in a casual tone builds rapport with your audience, you can almost hear the words coming from my mouth. Or keys in this case.
