Founder & Chief Creative Officer
Ken “Spanky” Moskowitz
Forty years in advertising. Ten Super Bowl ads. Campaigns for Coca-Cola, Frito-Lay, the NFL, the NBA, Samuel Adams, and 40,000 small businesses. Over $460 billion in revenue generated for clients. His 100,000th ad in late 2022.
He started his career in 1985. He got his start in radio in New York, then moved into creative media. He’s written for brands on every continent. He’s terrified of zombies. He named his company after them anyway.
He runs BAM Mastermind on Thursdays. He takes a maximum of 10 Fractional CMO clients. He wrote a book about Gary Vaynerchuk and value creation. And every article on this blog with his byline is written from that experience — not generated from a topic list.
40 years in advertising
10 Super Bowl ads
$460B+ in client revenue generated
100,000+ ads written
Author of "Jab Till It Hurts"
Career began: 1985
Recent Articles
Why Your Best Clients Fire You Right After You Do Great Work Your Plumbing Truck Is Full of Proof. Your Website Has None of It. AI Won't Write Your Ads For You. Here's What It Actually Does. Your Headline Isn't Clever. It's a Bouncer, and It's Turning People Away. Nobody's Googling You Anymore. They're Asking a Robot What You're Like. Google Built a Toll Booth Inside AI Mode. Stop Paying the Toll Expecting a Parade. Breaking Free from the Reassurance Trap Unlocking the Potential of Community: A Step-by-Step Guide to Boost Your Business Dent the Universe: How Your Small Agency Can Crush the Big Guys Search Shakeup: How to Dominate in the AI-Powered Discovery Era The Art of Rebranding: From Vinyl to Vegan Leather - How Small Businesses Can Master the Name Game 🧠 Embrace the Weird: How Small Businesses Can Supercharge Their Marketing 🧟♂️