AI Strategy Consulting: A Real Plan Before You Spend a Dollar on AI
Most AI money gets spent before anyone decides what it's for. A tool gets bought, a pilot gets launched, and six months later someone asks what it did.
We fix the order. Plan first. Then build, buy, train, or wait. From a team that runs its own multimillion-dollar company on AI.
How This Is Different From Our Marketing Consulting
Our general marketing consulting fixes marketing that's stalled. AI Strategy Consulting plans how your business adopts AI. Different problem, different deliverable.
- If your ads, brand, or website aren't pulling their weight, you want general marketing consulting.
- If you're trying to figure out where AI fits, what to automate first, and what to leave alone, you're in the right place.
Some businesses need both. That's two conversations, not one.
Why Most Companies Never Get Past the AI Pilot Stage
According to MIT's Project NANDA report from July 2025, 95% of generative AI pilots produced no measurable business return. The root cause wasn't the AI. It was tools that didn't fit how the work gets done.
The same research tracked the drop-off. About 60% of companies evaluate an AI system. About 20% get to a pilot. About 5% make it to production.
McKinsey's 2025 State of AI survey hit the same wall from a different angle. 88% of organizations use AI in at least one part of the business, but roughly two-thirds are still stuck experimenting or piloting.
And size matters. Nearly half of companies over $5 billion in revenue had reached the "scaling" stage. Among companies under $100 million, it was 29%.
None of that is a technology problem. It's a planning problem. Somebody picked the tool before anybody picked the job.
This engagement exists to stop that.
What This Costs
AI Strategy Consulting is priced per engagement, based on what your business actually needs.
You're paying for a plan so you don't waste a lot more money on the wrong tool. You'll get the price up front, before any work starts, so you can run that math yourself.
Book a Strategy CallBuild vs. Buy vs. Train: How We Help You Decide
The engagement's job is to tell you what comes next: build, buy, train, or wait.
Build. If a whole workflow eats your week and follows a clear pattern, an autonomous AI team can take it off your plate.
Train. If you already have the tools and nobody's using them, the fix is AI Training, not more software.
Buy. Sometimes an off-the-shelf tool is the right answer. If it is, we'll say so.
Wait. Sometimes the honest answer is "not yet." Your data's a mess, your process isn't settled, or the thing you want AI to do isn't worth automating. Better to hear that from us now than from your accountant later.
If you know our Marketing Autopsy, this works the same way on the AI side. Diagnose first. Then prescribe.
Why Take AI Advice From Us
Plenty of people will sell you an AI strategy. Very few run their own company on one.
Ad Zombies is a multimillion-dollar business that runs on its own AI team, built on a system we call the Zombie Agent Coordination Hub. It answers real email. And the places where it has to stop and wait for a human? We picked those on purpose. That's the kind of call this engagement helps you make.
Ken Moskowitz brings 40 years in advertising and 10 Super Bowl ads, plus the part that doesn't fit on a résumé: he rebuilt his own company around AI during the hardest year of his life. That story is in the video on our homepage.
See all four ways in on the AI Integration overview.
Sources
- MIT Project NANDA, "The GenAI Divide: State of AI in Business 2025," July 2025. fortune.com
- McKinsey & Company, "The State of AI: Global Survey 2025." mckinsey.com
Frequently Asked Questions
Our marketing consulting fixes marketing that's stalled: ads, brand, website, positioning. AI Strategy Consulting plans how your business adopts AI: what to automate first, what to leave alone, and whether to build, buy, train, or wait. Different problem, different deliverable.
According to MIT's Project NANDA report from July 2025, 95% of generative AI pilots produced no measurable business return, mostly because the tools didn't fit how work gets done. The fix is planning around the workflow before picking the tool.
It's priced per engagement, based on what your business actually needs. You get the price up front, before any work starts.