BUY NOW! Did We Get Your Attention? Of Course NOT.


Before you write and run a “LIMITED TIME OFFER! 50% OFF! BUY NOW!” Ad, think to yourself, “Would I purchase this if it were a product I was interested in while scrolling through my social page?”

We’re rarely introspective with our copywriting, which is a shame because empathy converts far more than simply telling someone what to do based on FOMO.