The Politics Of Advertising

No Means No

During the last presidential campaign, my Ad Zombies team was privileged to work with one of the candidates. We took on this task because we chose to. We liked the message, the tone, and the person. Though they didn’t make the final cut, we did our best to deliver a strong message of what this candidate intended to do for our country.

When I worked for a big national company, I wasn’t given the luxury of saying no to a client I didn’t believe in. I put on my creative hat and did the work no matter how much I disagreed with their stance.

Fast-forward a couple of years, here we are in the 2022 midterm election cycle, and I am fed up with political ads already. If I am being honest, I was fed up with them in April. Give us a break, guys — you start so early, and your ads SUCK!

Over the past month or two, I’ve been contacted by at least a dozen organizations and twice as many candidates asking us to write scripts for their ads.

I’ve told 99% of them NO!

My Line In The Sand

That’s my line in the sand. 👆

I don’t care if you’re Republican, Democrat, Libertarian, or Independent. If you’re running with a purpose and a mission, I will write for you. But I WON’T write for you if your agenda is about how bad the other guy is or how they are lying.

My line in the sand when writing for ANY candidate or issue is simply this: Tell me how you plan to make our country better. What’s your plan to fix this, rectify that, or put a stop to something?

No, I refuse to take money from any PAC for ads. Sorry, it’s my company, and I get to decide who we do work for.

Remember When Candidates Said What They’d Do?

There was a time when a candidate running for office would share their big picture ideas and paint a picture of what it would look like with them in office.

Today, there isn’t a candidate out there who ISN’T focused on crapping on the other candidate. Don’t tell me how much the other guy sucks — tell me what the hell you’re going to do if you win, Richard.

I Pledge Allegiance

I pledge allegiance to any candidate, from any state in our great country, who is willing to scrap the mudslinging ads for advertising that sells THEM and what they bring to the table. If you want me and my team writing ads for your campaign, be prepared to not mention the name of your opponent, talk crap about them, or otherwise waste America’s time with your rhetoric and trash.

I look forward to writing political ads for any candidate, in any race, for any office, as long as we get to write about your vision.