I cannot stress this enough. You should be documenting EVERYTHING in your business, not just SOPs or standard operating procedures.
The audio from this zoom call demonstrates how to do this with ease. In fact, it was so easy it became a podcast in less than 24-hours.
Are there dangers to building a personal brand? The answer, in short... YES! But what are they?
I recently sat down with Gary Vaynerchuk to talk about this question. His answers were, as always, incredibly insightful.