Bigger Budgets Win On Spend. You Win On Being Right.
Consumer brands don't lose to competitors with better products — they lose to competitors who out-position them on a smaller budget. That's a strategy problem, and it's exactly what a Fractional CMO fixes.
A full-time Chief Marketing Officer at a major consumer brand costs $300,000 to $500,000 per year. Plus benefits. Plus equity. And most of them have never built a 7-figure brand from scratch, in a category with bigger competitors already dominating shelf space and search results.
Ken has. Case in point: Ooni Pizza Ovens, turning a cult product into a mainstream brand without losing what made it a cult favorite, and Daiquiri Fusion, growing a local F&B brand into a regional destination.
What This Engagement Looks Like
Ken becomes your outsourced CMO. He sits in on strategy sessions. He reviews creative. He identifies what's working and what needs to change, with the specific eye of someone who's built brand differentiation against much larger competitors before. He gives your team direction they can actually execute.
This isn't consulting from a distance. It's embedded strategic leadership.
Average engagement: $20,000/month. Term: 12 to 24 months.
Who This Is For
Consumer and DTC brands past the startup stage, with a team in place and a product customers already love — but stuck competing against bigger budgets on brand visibility and positioning. What you need isn't more spend. It's a sharper answer to "why us, not them."
Capacity
Ken takes a maximum of 10 Fractional CMO clients across every industry he works with. This is not scarcity marketing. It's how you maintain quality.
Request Strategic Review →Not a consumer brand? See Fractional CMO for B2B & technical companies, or Fractional CMO generally.
Frequently Asked Questions
An agency executes. A CMO leads. For a consumer brand competing against bigger budgets, that difference matters more, not less — you need someone deciding what actually differentiates you, not just producing more content.
That's the average investment. Direct access to Ken, regular strategy sessions, creative direction, brand positioning work, and measurable accountability for results — not a team of juniors assigned to your account.
Yes — that's actually the most common setup. You have a team that can execute; what's often missing is the strategic direction connecting their work to actual growth. Ken becomes the senior voice giving that team direction.
12 to 24 months is the typical term. Consumer brand positioning takes consistency to land — short engagements rarely produce the results clients are hoping for.
Request a strategic review. We'll talk, determine if there's a fit, and outline the engagement scope before anything is committed.