Your Expertise Is Real. Your Marketing Doesn’t Prove It Yet.
Technical and B2B companies compete on genuine expertise — but sophisticated buyers can smell a generalist marketing approach from a mile away. Your brand needs to be as credible as your work.
A full-time Chief Marketing Officer at a major company costs $300,000 to $500,000 per year. Plus benefits. Plus equity. And most of them have never had to communicate genuinely complex technical value to a buyer sophisticated enough to see through a generic pitch.
Ken has. Case in point: FusionIRX, a construction management and commissioning firm operating in semiconductor fabs, data centers, and EV battery plants — environments where the margin for error is essentially zero, and the marketing has to match that credibility.
What This Engagement Looks Like
Ken becomes your outsourced CMO. He sits in on strategy sessions. He reviews creative. He identifies what's working and what needs to change — with the specific discipline of translating deep technical credibility into a brand presence that doesn't dumb it down. He gives your team direction they can actually execute.
This isn't consulting from a distance. It's embedded strategic leadership.
Average engagement: $20,000/month. Term: 12 to 24 months.
Who This Is For
B2B and technical companies past the startup stage, with a team in place and real, defensible expertise — but whose marketing presence undersells that expertise to the sophisticated buyers who actually need to trust it before they'll sign.
Capacity
Ken takes a maximum of 10 Fractional CMO clients across every industry he works with. This is not scarcity marketing. It's how you maintain quality.
Request Strategic Review →Not a B2B or technical company? See Fractional CMO for consumer brands, or Fractional CMO generally.
Frequently Asked Questions
That's the actual job: translating deep technical credibility into a brand and marketing presence that matches it, without dumbing it down for buyers who would see through that immediately. Ken's worked with clients like FusionIRX, whose work in semiconductor fabs and data centers leaves zero margin for error — the same standard applies to how their marketing represents them.
An agency executes tactics. A Fractional CMO decides what the tactics should even be — which matters more in B2B, where the buyer is sophisticated and a generic agency approach gets seen through immediately.
That's the average investment. Direct access to Ken, regular strategy sessions, positioning work built around your actual technical differentiation, and measurable accountability for results — not a team of juniors assigned to your account.
12 to 24 months is the typical term. B2B and technical positioning takes consistency to land with sophisticated buyers — short engagements rarely produce the results clients are hoping for.
Request a strategic review. We'll talk, determine if there's a fit, and outline the engagement scope before anything is committed.