Case Study: Flavored PB Co.

Introduction:
As a new player in the healthy low-fat peanut butter powder space, Flavored PB Co. had to break through the advertising noise of all the high-dollar, high-profile brands in their industry. Did they pull it off?

Background:
Flavored PB Co. took a different approach to the healthy peanut butter space by crafting decadent flavors like, Cocoa-Nut Donut, Salted Carmel Crunch, and Banana Nut Bread to name a few. The goal of this initial launch was to get their name on the radar of health-conscious consumers looking for more flavorful peanut butter options. Their sales goals were humble and they started their brand with a 6-month inventory reserve. What happened next NO ONE saw coming...

Ad Zombies Solution:
Ad Zombies designed a campaign to reach the fitness and health conscious consumers Flavored PB Co. hoped to get in front of.  Our campaign was comprised of 3 different layers: 

  1. At the TOFU or top of the sales funnel, we deployed visually-appealing video ads to entice the potential customer to learn more or see what this brand was all about.

  2. In the MOFU or mid funnel, we delivered a mix of entertaining messages to further deepen consumer trust and comfort with such a young brand.

  3. At the BOFU or bottom of the funnel, we created ads with specific offers and coupons.

And...

Results:
Flavored PB Co. turned on their Facebook and Instagram ads and sales started to roll in. Their ad budget increased rapidly and hit $400 per day per ad set. Flavored PB Co. began seeing 5X ROAS and 6X ROAS and... something NO ONE saw coming... they SOLD OUT their entire 6-month inventory in under 4-weeks time.

Ad Zombies Services Utilized: 

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