I Made Warren Buffett 40-Million Dollars With A Single Email; I Can Make You Money Too.
There’s nothing worse than getting a cold email, right? Agreed, if the email is shit, useless, feel spammy, or has zero value. But, if it delivers something… It’s AMAZEBALLS! 🤩
I get asked this question almost weekly, “Hey Spanky, does cold email work today?”. Years ago, I would have said NO! But back then, I didn’t understand the context and value of email. Even though I live in the marketing space, cold email felt invasive and wrong, so I allowed my personal feelings to cloud my judgment. Plus, I was being served lots of the spammy shit mentioned above.
So, does cold email work in 2022? It abso-freakin-lutely does!
Sending a cold email is like going to the gym. You have to put in the reps to see the benefits. Buying a membership to a gym doesn’t give you muscles, just like having an email list in an app doesn’t give you results unless you work at it.
You might send 25, 50, or even 100 emails before you see the fruits of your labor, but if you work at it with any consistency, it will pay off. Remember, you’re not in this for the short game.
Before you send email number 1, you need to make sure you have a list to send it to. What if you don’t have a list? I knew you were thinking that. I’d purchase a list from a reliable company like A Type Data (not an affiliate link, but they are a client of ours). Sweat equity will get you there if you don’t want to drop dough on the list. You can always scour LinkedIn to find your contacts. With tools like hunter.io, you can literally hijack the emails you want.
Emails are not a One-A-Day vitamin. You won’t get results if you send one a day; you’ll get frustrated and give up before you ever get rolling. If you can send 20-30 a day, do it. The results will come before frustration sets in if…
Your call to action is STRONG. Don’t send a douchey email with a subject line like: “Hey, I saw you on LinkedIn and thought we should connect.” or, my favorite, “I’d like to talk about our synergies and how we can help one another network and grow.” In my head, I am yelling, “FUCK YOU” at the top of my lungs when I get those messages. Instead, write a strong, clear, memorable CTA and feature it in your subject line. I know you’re thinking, can you give me an example? I did. Otherwise, you wouldn’t be reading this sentence. Let me remind you what it said…
Subject: I made Warren Buffett 40 million dollars with a single email, I can make you money too.Dear Mr. Ken. Huh? Dear Mr. Ken? What are you, a bot? We don’t address people like this. STOP IT! Many of our agency and small business clients use apps like High Level for email automation. I recommend you pick one that fits you. Options like Mailchimp, Klaviyo, or Constant Contact, are fine. Personalize your emails with a few clicks. Look, I respond way better to Hey Spanky than Dear Mr. Ken. 🤣
Circle back. Lather, rinse, repeat. Just like the instructions on the shampoo bottle says, you need to repeat the process to get the desired outcome. You need three to five follow-ups, sometimes a dozen, before you get a response. Be persistent, but don’t be an asshole. I tried that once, and it didn’t work.
Years ago, I was frustrated when my cold email campaign didn’t achieve the desired outcome I’d hoped for. So after sending only two emails and thinking, I’m the shit, of course, they are reading my emails, I sent a third and final email. In this email, I basically threatened to remove them from my mailing list. I was such an asshole. I threatened them with the thing they probably most wanted, to stop getting shitty emails from me. That email accomplished my desired outcome. It had a 95% open rate and almost 80% opt-out rate- Immaturity for the win.Remember, if you can’t think of the words to write, if you’re running into a brick wall of subject lines, or throwing your hands up in sheer frustration trying to write your email sequence, my team and I can help. You can have us craft an on-demand email sequence.
Or, if you need a long sequence and regular, ongoing email copy, become a monthly subscriber and we’ll take care of the rest.