Ken MoskowitzWhen the first snowflake falls, we tend to stick out our tongues to get a taste of winter. Well, our tongues are out, but we’re not enjoying this chilling experience. Gas prices are skyrocketing to eye-popping 👀 rates, supply chains continue to break, grocery shelves are a bit naked, and what remains on the shelf is getting close to needing a second mortgage to buy… holy shit, the sky is falling.
Ken MoskowitzPeople often ask me what is the value of writing a blog? What's its purpose? Why should I even invest the time to write a blog?
Ken MoskowitzYou don't need a Hollywood budget to make a blockbuster ad. Many years ago I was working with my now business partner, Brandon, in one of his other businesses, Data Doctors, a computer repair and data recovery business with a national footprint in the United States. The challenge they were having — and quite honestly all businesses have — is building their brand, their market share, and of course, increasing their customer base. At the time, they started expanding their service offerings from computer repair and data recovery to smartphone repair. So, we decided to create an ad. But I thought, rather than creating a boring 30 second ad, why not get a little more creative? Think out of the box and do something that not only advertises the service, but does so in a creative, fun, and memorable way…
Ken MoskowitzAdvertising can be such an emotional roller coaster. Lately, I’ve been seeing lots of business owners, marketers, and advertisers complaining about the HORRIFIC results they’ve been getting on Facebook. I read this morning about how a marketer (who many of us know) has seen ROAS drop to a .8 in campaigns that used to perform in double digits. I have also seen this performance slip -- this Facebook ad crash -- others are talking about. But I am not as panicked as many others are. Here’s why…