Ken MoskowitzAs a small business owner, 2023 presents both challenges and opportunities. With the economy facing uncertainty, it's easy to fall into the trap of cutting costs and going into defense mode. But this approach can be detrimental to the growth and success of your business. I follow the sage advice of my friend and mentor, Gary Vaynerchuk, and “go on massive offense.”
Ken MoskowitzCongrats! If you’re reading this, you’ve made it a few days into 2023. Though we are early in the new year, many of us entrepreneurs are in business decision-making mode already. OK, truth be told, we’re always in that mode. I’m guilty of thinking about business daily, even during Christmas break.
Ken MoskowitzDisclaimer here: you’re about to read a bit of a rant. I’m sure that somewhere, out there in the world, there’s a company exclusively using affiliate marketing that isn’t taking advantage of people…but I haven’t found it yet. If I told you that there was an opportunity to sell a product with $5+ EPCs, an AOV of $210, and default commissions of 75%…and there was NO RISK…would you be open to hearing about it?
Ken MoskowitzI want to take a moment to introduce you to a man that has been most influential in my life and my business, my grandfather, Louis Kolinsky. Everyone has a grandfather, I was lucky enough to have him. Most of you never met my grandfather, but I wish you had the honor and privilege to. Grandpa Lou was born of the Greatest Generation growing up in New York City — a scrappy young man, who joined the U.S. Army Air Corps on the eve of World War II.