Ken MoskowitzTop brands thrive by embracing their quirks and keeping things simple. It's time to ditch the overthinking and let your weirdness shine. Learn how to connect with your audience authentically by being unapologetically you.
Ken MoskowitzHoly crap! Where was AI 40 years ago when I started in the advertising industry? Imagine the speed of creation if tools, like we have today, were available back then. Before AI came along, creative ideation was done in a group setting or brainstorming, or my favorite, finding inspiration around me and letting my brain get lost in a song while dreaming up new ideas.
Ken MoskowitzAh, the age-old myth in advertising: "Show the product and they will come." Sorry to burst your bubble, but just because you have a crystal clear image of your product, it doesn't mean you've hit the jackpot.
Ken MoskowitzLadies, Gentlemen, and Non-Binary humans, it's time to get inspired! As the living dead, we know life can be a drag sometimes, that's why we've got you covered with a heaping serving of creative, brainy goodness. This week's Swipe This has 5 ads (plus a bonus series) that will tickle your creative bone and leave you feeling inspired. Pay special attention to Rivian, it’s a print ad.