How To Sell A Hole In The Ground... With Water in It
Ken Moskowitz Published on: 07/04/2024
I sat in the conference room with no idea who the client was, what they did, or why it was necessary to pull me in on a first meeting with them.
We Write Words About Stuff... And Things
Ken Moskowitz
How I Use AI To Speed Up Creative
Ken Moskowitz Published on: 06/15/2023
Holy crap! Where was AI 40 years ago when I started in the advertising industry? Imagine the speed of creation if tools, like we have today, were available back then. Before AI came along, creative ideation was done in a group setting or brainstorming, or my favorite, finding inspiration around me and letting my brain get lost in a song while dreaming up new ideas.
How AI Copywriting Is Revolutionizing My Industry (With a Little Help from My Broken Brain)
Ken Moskowitz Published on: 04/10/2023
As a copywriter with a brain that's a little... different, I've always been fascinated by the power of words to move people and drive business results. And in recent months, I've seen a major shift in the industry thanks to the rise of artificial intelligence (AI).
The Politics Of Advertising
Ken Moskowitz Published on: 06/21/2022
During the last presidential campaign, my Ad Zombies team was privileged to work with one of the candidates. We took on this task because we chose to. We liked the message, the tone, and the person. Though they didn’t make the final cut, we did our best to deliver a strong message of what this candidate intended to do for our country.