Ken MoskowitzHave you ever had a conversation with someone and found yourself saying something like, "How could you not know that?" or "That's so basic, everyone knows that!" It's easy to take our own knowledge for granted and assume that everyone else knows the same things that we do. I did it—check that, DO IT—fairly regularly, according to my wife, Allison.
Ken MoskowitzThe holiday season is one of the busiest times for Ad Zombies. Between October and January, we are busy writing ALL THE THINGS from spooky Halloween sales and Black Friday blowouts, to last minute Christmas gifts and New Year resolutions. We collected some of our favorite holiday orders from the last few months to show you how much fun writing to theme can be
Ken MoskowitzLook, if you’re not using this tool yet for your small business you’re missing out. Let me go back in time and share the story of my love affair with this tool. I can’t design crap! Yes, I’m 100% design-challenged. Don’t even get me started on the bougie tools “real designers” use. I am not bougie and I ain’t a designer. One day in 2013, I was searching something like “online alternatives to photoshop” or “photoshop alternatives” and discovered …
Copywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day. A copywriter has to become an expert on a brand in just a few minutes! They have to . . .