How To Sell A Hole In The Ground... With Water in It
Ken Moskowitz Published on: 07/04/2024
I sat in the conference room with no idea who the client was, what they did, or why it was necessary to pull me in on a first meeting with them.
We Write Words About Stuff... And Things
Ken Moskowitz
How I Use AI To Speed Up Creative
Ken Moskowitz Published on: 06/15/2023
Holy crap! Where was AI 40 years ago when I started in the advertising industry? Imagine the speed of creation if tools, like we have today, were available back then. Before AI came along, creative ideation was done in a group setting or brainstorming, or my favorite, finding inspiration around me and letting my brain get lost in a song while dreaming up new ideas.
Swipe This: 2023 Week 7
Ken Moskowitz Published on: 02/13/2023
Ladies, Gentlemen, and Non-Binary humans, it's time to get inspired! As the living dead, we know life can be a drag sometimes, that's why we've got you covered with a heaping serving of creative, brainy goodness. This week's Swipe This has 5 ads (plus a bonus series) that will tickle your creative bone and leave you feeling inspired. Pay special attention to Rivian, it’s a print ad.
Swipe This: 2023 Week 6
Ken Moskowitz Published on: 02/06/2023
If you're looking for something to get your creative juices flowing, this week's Swipe This has you covered with 5 ads that have simple, clever, and unique messages. We don't think any one type of aesthetic or tone is better than another; instead, we think it's important for every ad to have a flavor that appeals to its target audience.