5 Mistakes Marketers Make

You're making mistakes in your marketing and don't even know it. BTW, I make mistakes too. Here are a few of them that are killing you.

1. Missing A Pixel

A pixel is a tool you can't ignore. If you aren't tracking behavior with the depth of pixel data, you're leaving money on the table. I don’t care what platform you’re on, everyone has a pixel, Facebook, Google (the O.G.), Pinterest, TikTok.

2. Selling A Product Instead Of Building A Brand

The best way to build healthy, sustainable, memorable client relationships is to build your brand. Think about the product you buy that you never see a sale ad for. Nike, Kleenex, Band-Aid… if you had hemorrhoids what would you reach for? YES! Preparation-H for the win.

3. Ignoring Your Email List

I know you THINK emails are dead and no one reads them. That’s B.S. People don’t read crappy ones. Grab their attention, bring value, and your emails will grow your business. Work and build that list on autopilot 24x7x365.

4. Focusing on One Platform

How many businesses rely on a single platform to fuel their livelihood? Too many! We did. Here’s an industry buzzword you need to know, no, own. OMNI-CHANNEL MARKETING (that means everywhere). If a platform goes belly up or blocks you is your business dead? It’s the “don’t put all your eggs into one basket” approach to long-term health.

5. Creating Instead of Documenting

Remember yesterday? No, really! I did this video yesterday with a client (TAP HERE TO SEE THAT VIDEO). I didn’t script it, think about it, I just did it… and recorded it. That’s all there is to documenting. After the fact you can push it to all your social channels and move on to your next thing.

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You're making mistakes in your marketing and don't even know it. BTW, I make mistakes too. Here are a few of them that are killing you. _________ About The Host Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide.

I hope these 5 tips help point you in the right direction. Hit me up if you need more clarity.