I love doing podcast interviews. They are some of the best days for me in the office. My energy is always high, my brain engaged, and I get to employ my superpower: Storytelling.
Recently, I had the chance to chat with Mike Stelzner for his awesome Social Media Examiner podcast. What did we talk about? How to write Facebook Ads that sell, of course!
This is one of my favorite interviews in recent weeks and it also makes my top 10 list of favorite podcasts I've been on. It was a ton of fun. I hope you enjoy listening to it as much as I enjoyed doing it.
Here are three key takeaways from our conversation that can help you be a more effective digital marketer (on and off Facebook). Right now, starting today. And since podcast is a strictly auditory experience, I thought I'd add some GIF-y flavor to this reading experience.
Takeaway #1: Think of Advertising Like Dating You don't ask to go home on the first date. You have to build rapport with your audience first. Begin with a strong awareness ad campaign that gets your brand, product, or service at the forefront of that consumer’s mind in a fun, creative way. Your goal is to make them be like, "hey. who is this?"
Takeaway #2: Make Them Think You're Telepathic Even after a few initial engagements, you still should not be trying to convert your leads. Rather, show them you understand them with content that speaks to their pain points. Great ads in this consideration phase should make people feel like you've read their mind.
Takeaway #3: Introduce Them to Your Friends, Then Ask for the Sale We all want to be in good company. The final set of ads that focus on conversions should introduce your audience to your community. One way to do this is to use testimonials from people who know you, have worked with you, and are happier because of it.
There's even more great content when you listen to the full episode. You can find the Social Media Examiner podcast wherever you download (or stream) your favorite podcasts!
ken ‘spanky’ moskowitz
founder | ceo | zombie lover