Captivate audiences with visual effects and remarkable storytelling. Copywriting has the same powerful impact.
A horde of zombies is headed your way. You’re completely outnumbered. You have 3 options:
Fight back! Hit them where it hurts: An online review or post about how they annoy the crap out of you
Run! Find a place to hide and hope they go away
Sneak Attack! Report them or tell your social platform you don’t want to see their Ads anymore
Bombarding people with Ads that lack a unique personality through quality copywriting or tell them they have to hurry to buy something is like being attacked by a zombie horde… typically, these are the 3 options consumers play around with.
Connect, engage, relate by telling a vivid, empathic story.
Before you write and run a “LIMITED TIME OFFER! 50% OFF! BUY NOW!” Ad, think to yourself, “Would I purchase this if it were a product I was interested in while scrolling through my social page?”
We’re rarely introspective with our copywriting, which is a shame because empathy converts far more than simply telling someone what to do based on FOMO.
t’s no secret; great copywriting is now reserved for novels, TV Shows, and Movies.