The headline of your Ad is the SINGLE. MOST. IMPORTANT. piece of text your potential customers will see. Yes, the video stops the scroll. Sure, an incredible image will catch your eye. But those are not intended to do the selling. That’s what the words are for.
The other day I walked into an ice cream shop. I was excited to try a few different flavors: new stuff, stuff that I’d never tried before. One of the joys of walking into an ice cream shop is that we get to try, or test, different flavors. After all, how would we know if we like a flavor it if we don’t try it, right?
Imagine dragging your way across the desert. You are thirsty, dehydrated. In the distance you see a beautiful site, a desert oasis with a stream. You reach the stream only to discover it’s more of a firehose and you begin drowning in a turbulent, unrelenting flow of water.
This is what it’s like when you learn from Tony Robbins.
Bombarding people with Ads that lack a unique personality through quality copywriting or tell them they have to hurry to buy something is like being attacked by a zombie horde… typically, these are the 3 options consumers play around with.