When you’re invited to dinner with Gary Vaynerchuk do you start rehearsing the things you’re going to say? Do you worry about what to wear? Do you think to yourself, what if he thinks my business is stupid?
You don't ask to go home on the first date. You have to build rapport with your audience first. Begin with a strong awareness ad campaign that gets your brand, product, or service at the forefront of that consumer’s mind in a fun, creative way.
Sounds strange, but think about the platform you’re on. Who scrolling through their feed wants to be hit with an Ad? The only thing that makes a Hulu Ad more annoying than a Facebook or Instagram Ad is that you can’t scroll past a Hulu Ad.
100% transparency (100% is easy math for me). As the owner of a business, I have a hard time talking about this. Since I was a little boy, I’ve sucked at math. Thankfully I was born with 10 fingers and 10 toes, without them I wouldn’t have gotten this far in life.
If you have a smartphone and the ability to speak, you have the ability to easily transcribe your spoken words as you speak them. It’s called your notes app. This app is different in the iPhone and Android world, of course, but both allow you to do cool things like this. In fact, 90% of ALL of my content, Ad ideas, and important notes are “written” this way.
McDonald’s understands the value of building memorable brand messages that are simple. Now, imagine the flip side of this. Imagine for a moment that McDonald’s Ads actually showed you every detail of how they make their burgers…
Then, one day, it happened. Allison walked into my office and sat down, the pressure had been building for both of us, and we both started to cry. While she recognized that I was growing something remarkable, the neglect our marriage had suffered combined with the pressures of growth, caught up to both of us.
The headline of your Ad is the SINGLE. MOST. IMPORTANT. piece of text your potential customers will see. Yes, the video stops the scroll. Sure, an incredible image will catch your eye. But those are not intended to do the selling. That’s what the words are for.
To my surprise and utter disappointment I discovered that this ice cream shop only had one flavor. Literally ONE flavor. They said it was their best seller. (It took everything I had to point out that with only one flavor, it had better be your best seller...but I digress).
Many people classify or label me as "an entrepreneur." It’s funny, I’ve never been comfortable with the label entrepreneur. Perhaps it’s because I’ve never felt like an entrepreneur. Just because I started a business doesn’t necessarily mean I’m an entrepreneur, does it? No, it doesn’t.
Bombarding people with Ads that lack a unique personality through quality copywriting or tell them they have to hurry to buy something is like being attacked by a zombie horde… typically, these are the 3 options consumers play around with.