I think there are some legitimate NEVERs when it comes to your Ads and I’m going to share them. If you disagree, I don’t know how you live with yourself being so wrong… or, leave a comment cause I’m curious why. 😊
Raise your hand or nod your head (I can’t see what you’re doing so it’s up to you) if you think you could grow your existing customer base by 10%… going from 200 paying customers to 220 paying customers over the course of the year… not too difficult, right?
If you have a smartphone and the ability to speak, you have the ability to easily transcribe your spoken words as you speak them. It’s called your notes app. This app is different in the iPhone and Android world, of course, but both allow you to do cool things like this. In fact, 90% of ALL of my content, Ad ideas, and important notes are “written” this way.
The world’s best burger? Really? I know what you’re thinking.
Have you ever thought about why McDonald’s sells more burgers than any burger joint in the world? Sure, their Quarter Pounder with Cheese may be tasty. Their Big Mac has 2 all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun (yes i still remember the jingle, jingles work), but that isn’t enough to make them the best selling burger in the world, is it? Maybe.
Starting a business when you’re young, single, and unattached, I imagine, is way easier than when you’re 49 and have five children. Starting a new business is a lot easier when you have no responsibilities. But, imagine trying to start a business while running another company and being a dad to five children, two of which are special needs..
Let’s say you had to tell your spouse that your beloved family dog passed away. How would tell him? Fido was his best friend. You two adopted him as a puppy right after you got married. How could you possibly tell him that Fido is gone? This is what all advertising gets wrong…
The headline of your Ad is the SINGLE. MOST. IMPORTANT. piece of text your potential customers will see. Yes, the video stops the scroll. Sure, an incredible image will catch your eye. But those are not intended to do the selling. That’s what the words are for.
The other day I walked into an ice cream shop. I was excited to try a few different flavors: new stuff, stuff that I’d never tried before. One of the joys of walking into an ice cream shop is that we get to try, or test, different flavors. After all, how would we know if we like a flavor it if we don’t try it, right?
Imagine dragging your way across the desert. You are thirsty, dehydrated. In the distance you see a beautiful site, a desert oasis with a stream. You reach the stream only to discover it’s more of a firehose and you begin drowning in a turbulent, unrelenting flow of water.
This is what it’s like when you learn from Tony Robbins.
Bombarding people with Ads that lack a unique personality through quality copywriting or tell them they have to hurry to buy something is like being attacked by a zombie horde… typically, these are the 3 options consumers play around with.