Case Study: Mike Lawrence Holistic Therapies

Enrollment is easy when you speak to the right audience

Introduction:
Agency client Hana Marketing came to Ad Zombies with a campaign on the verge of getting snuffed out. Mike Lawrence Holistic Therapies offers smokers a way to break the habit, but first, they had to somehow find an offer and signup for it… that was the challenge we were presented with.

Background:
The initial Ad campaign was gasping for air as it was burning money on ads, reach, and some landing page views. But, the conversion rate was a giant goose egg. In their initial launch, the campaign numbers looked bleak:

Ad Spend: £74.40
Reach: 5,741
Landing Page Views: 28
Leads: 0
CPL: £ None… they didn’t have any leads.

Ad Zombies Solution:
Our team reengineered the copy and took a more emotional, direct approach that spoke directly to their target audience: smokers wanting to break free of the habit.

Results:
The campaign results were smoking… hot!

Ad Spend: £161.60
Reach: 9,129
Landing Page Views: 535
Leads: 80
CPL: £2.02

Before And After Ads & Landing Page Copy

Client Feedback Online:

 

Ad Zombies Services Utilized: 

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