I never intended to start a consulting business. Like Ad Zombies, it was an unintentional development.
In the years since I founded Ad Zombies, I’ve been approached by business owners who have quietly watched me grow and scale my business. They would call and ask to “pick my brain” on this or that. Eventually, I agreed to work with a few, then a few more, and, well… reread the first sentence.
When the first snowflake falls, we tend to stick out our tongues to get a taste of winter. Well, our tongues are out, but we’re not enjoying this chilling experience. Gas prices are skyrocketing to eye-popping 👀 rates, supply chains continue to break, grocery shelves are a bit naked, and what remains on the shelf is getting close to needing a second mortgage to buy… holy shit, the sky is falling.
Read MorePeople often ask me what is the value of writing a blog? What's its purpose? Why should I even invest the time to write a blog? Well, here’s why (and it has to do with sales…)
Read MoreAdvertising can be such an emotional roller coaster. Lately, I’ve been seeing lots of business owners, marketers, and advertisers complaining about the HORRIFIC results they’ve been getting on Facebook. I read this morning about how a marketer (who many of us know) has seen ROAS drop to a .8 in campaigns that used to perform in double digits. I have also seen this performance slip -- this Facebook ad crash -- others are talking about. But I am not as panicked as many others are. Here’s why…
Read MoreIt’s no secret; great copywriting is now reserved for novels, TV Shows, and Movies.
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