Zombie Round-Up: Featured Ads (March 2021)
Copywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day.
Copywriting is more than just sitting down, cranking out 500 words, hitting spellcheck, and calling it a day.
A copywriter has to become an expert on a brand in just a few minutes!
… They have to step into the shoes of the target audience (no matter HOW little they may relate to them)
… They have to put themselves in the mindset of the consumer (what are their needs, struggles, desires, etc)
… They have to abide by publishing rules for whatever platform they are writing for (have you ever tried writing an ad without the word "YOU" in it??)
… They have to stick to word count restrictions (easier said than done for short ads especially)
… And they have to do it all —multiple times a day— EVERY. SINGLE. DAY.
So when we say we have the world's BEST copywriters — we freakin' mean it! They are ink-wielding, keyboard-slappin', word-wizarding superheroes.
Check out the latest Zombie Round-Up to see some of our favorite ads from our talented writers this month!
This Month's Winning Ads
Dog Walking App
This company asked us to target busy dog moms and dads who want to give their pets the best life —- but are short on time and energy. They requested an informal/conversational tone and style to spread the word about their brand and first walk free promotion.
PMS Supplement
PMS Supplement
Short, sweet, and problem solving — that was the winning combo for this supplement focused on women struggling with severe PMS symptoms.
Digital Phone Answering Service
Digital Phone Answering Service
The problem? Small appointment-based businesses who are incredibly busy but don't have the funds to hire a personal assistant or scheduler. The solution? An ad hitting the pain points of these businesses (time, money, stress, livelihood, etc) and offering a simple solution that is easy to set up and doesn't break the bank.
Frequently Asked Questions
Copywriters have to become instant brand experts, step into their target audience's shoes, understand consumer psychology, follow strict platform publishing rules, stick to tight word counts, and do all of this multiple times daily. It's way more complex than just stringing words together.
The target was busy dog owners who want to give their pets the best life but are short on time and energy. The ad promoted a first walk free offer using an informal, conversational tone.
They focused on small appointment-based businesses that are swamped but can't afford a personal assistant. The ad hit pain points like time, money, stress, and livelihood while positioning the service as an easy-to-set-up, affordable solution.
The winning approach was keeping it short, sweet, and problem-solving—directly targeting women struggling with severe PMS symptoms without overcomplicating the message.
