Who's On First?
Everyone thinks I've got all the stuff in my business dialed in, figured out, and running smoothly at all times. HELL NO! Clearly, you must live in some...
Everyone thinks I've got all the stuff in my business dialed in, figured out, and running smoothly at all times. HELL NO! Clearly, you must live in some fantasy world.
I have a secret and I am willing to be vulnerable with it.
At times, I have no clue who's on first. If you don't understand that reference, allow me to paint a picture with this classic Abbott and Costello skit from the last century. Watch it after you finish reading, though. OK?
Even I Don't Know Who's On First
As the founder and CEO of a global business service, you'd think the Ad Zombies machine would be well oiled. It mostly is, but, like you, sometimes I get caught up in all the things that I have to do while running the business. At times I feel the weight of content creation crushing down on me, and that's when I have to take a breath and assess the situation.
The Solopreneur Trap
The reality is, most of us business owners have highly capable teams around us. But, because we started out as a solopreneur or an entrepreneur with no team, we have a bad habit of going it alone. Sure, we tend to want to do it ourselves, but that can do attitude is killing your productivity and revenue.
This past Monday we were in a team meeting. One of the topics of being discussed was blogging and getting back to blogging. As a copywriting service you'd expect to see masterful blogs coming out weekly, right? I know, I say the same thing to myself all the time. About the blogs, it's my fault we stopped. We kind of went dark in the blog space just before the holidays and then I fell ill with COVID-19. I welcomed in the new year with a virus that knocked me on my butt. After a near 50-day recovery period, I was ready to hop back in the saddle, but quickly discovered I was so far behind I couldn't take the pressure, I couldn't breathe.
We decided to divide and conquer our blogging dilemma. I got to work on thought pieces like this one you're so thoroughly enjoying reading. Meaghan, our Director of Creative Services started working on creative and operational stuff and Kaetlynn, our Director of Content & Marketing began working on… guess what? Content & marketing, duh!
Stop Going It Alone
Just because you started this journey alone, doesn't mean you have to do it all by yourself.
Remember, as you grow, delegate. As you delegate, you grow. It's a simple formula of lather, rinse, repeat.
Frequently Asked Questions
Ken takes full responsibility—they went dark in the blog space just before the holidays, then he got hit with COVID-19. The virus knocked him on his butt with a nearly 50-day recovery period, which put him so far behind he felt crushed by the pressure of content creation.
They decided to divide and conquer during a team meeting. Ken focused on thought pieces, Meaghan (Director of Creative Services) tackled creative and operational content, and Kaetlynn (Director of Content & Marketing) handled content and marketing pieces. Simple delegation instead of trying to do it all himself.
Just because you started your business journey alone doesn't mean you have to do everything yourself. His formula: as you grow, delegate—and as you delegate, you grow. It's a lather, rinse, repeat cycle that prevents your 'can do' attitude from killing your productivity and revenue.
Hell no. Despite being founder and CEO of a global business service, Ken admits he sometimes has no clue 'who's on first' and gets caught up in all the things he has to do. The Ad Zombies machine is mostly well-oiled, but not always running smoothly.
