The headline of your Ad is the SINGLE. MOST. IMPORTANT. piece of text your potential customers will see. Yes, the video stops the scroll. Sure, an incredible image will catch your eye. But those are not intended to do the selling. That’s what the words are for.
Before you write and run a “LIMITED TIME OFFER! 50% OFF! BUY NOW!” Ad, think to yourself, “Would I purchase this if it were a product I was interested in while scrolling through my social page?”