Social Media Freelancers & The Art of Landing Clients with The Two Lauras
From all the way across the pond (well, virtually anyway!), The Two Lauras joined our CEO's podcast to share their tips on freelance social media manage...
If you're freelancing in social media management, you already know the two things that make or break you: landing clients who actually respect what you do, and figuring out which numbers on that analytics dashboard mean something and which ones are just there to make you feel good. Most people never get a straight answer on either one. That's why we brought on The Two Lauras.
From all the way across the pond (well, virtually anyway!), The Two Lauras joined our CEO's podcast to share their tips on freelance social media management, how to land 5-star clients, and the real trouble with vanity metrics.
If you're in social media management - or want to be - don't miss this chat with The Two Lauras - Laura Davis and Laura Moore!
About Our Guest
The Two Lauras are known internationally for giving straight-talking advice in their award-winning community The Social Media Managers Hub. They are the creators of the Ads Manager Academy, where they train social media pros to become Facebook Ads managers and provide ongoing support to freelance social media marketers to help them build the business of their dreams in their membership, The Inner Hub.
Here's the thing about this industry: everybody wants to talk about follower counts and likes, because they're easy to screenshot and easy to brag about. Nobody wants to talk about the boring stuff that actually pays your rent — client fit, pricing yourself like a professional instead of a hobbyist, and knowing which metrics your client's boss actually cares about. That's the gap The Two Lauras built their whole business filling.
If you've ever landed a "dream client" who turned into a nightmare inside of thirty days, or obsessed over a vanity metric that had zero relationship to whether the client renewed, you're not alone — and you're exactly who this episode is for.
Resources & Links From This Episode
www.thetwolauras.com www.meetthesocialpro.com
Go listen to the full episode. Whether you're just starting out or you've been freelancing for years and still feel like you're winging the client-landing part, this is forty-five minutes that'll save you a lot of trial and error. Hit play, take notes, and go build the business you actually meant to build.
Frequently Asked Questions
Landing clients who actually respect what you do, and figuring out which analytics numbers actually matter versus which ones are just vanity metrics. These are the make-or-break factors that most freelancers never get straight answers on.
Laura Davis and Laura Moore run The Social Media Managers Hub and created the Ads Manager Academy. They train social media pros to become Facebook Ads managers and support freelancers through their membership, The Inner Hub, helping them build sustainable businesses.
They discuss how to land 5-star clients, the problems with vanity metrics, client fit, pricing yourself like a professional instead of a hobbyist, and identifying which metrics actually matter to your client's decision-makers. Basically, the boring stuff that actually pays your rent instead of just looking good in screenshots.
Anyone in social media management or wanting to get into it—especially freelancers who've had 'dream clients' turn into nightmares, obsessed over meaningless vanity metrics, or feel like they're still winging the client-landing part even after years in business.
