Practical Growth Advice ANY Business Can Use

I cannot stress this enough. You should be documenting EVERYTHING in your business, not just SOPs or internal how-to's.

And here's why: you have value to offer the world, and documenting is the fastest, easiest way to give, share, and grow.

Documenting is SO much easier than creating. Think about it. "Creating" means staring at a blank page, trying to invent something out of thin air. "Documenting" means you already lived it, you already know it, and all you're doing is hitting record. One of those is a chore. The other one is just talking.

In fact, this blog post is the result of documenting a zoom call with a friend and fellow business owner yesterday. It became a podcast episode in less than 24-hours, is being sent to my video editing team for rough cuts, then off it goes to Repurpose House where all the micro-content I use on Facebook, Instagram, LinkedIn, TikTok, YouTube, etc. gets created.

Here's what that actually looks like day-to-day, because "document everything" sounds nice until you're staring at your calendar wondering what's even worth capturing. Answer: more than you think. That client call where you explained your process for the tenth time? Record it. That moment you're venting to your team about a mistake and how you fixed it? That's content. The advice you give a friend over coffee, the walkthrough you do for a new hire, the rant you post in a private group about something in your industry that's broken — all of it. You're already doing the work of having the knowledge. The only step you're skipping is hitting record before you say it out loud.

Most business owners think they need a content calendar, a content strategist, and a free afternoon before they can "do content." That's backwards. You need a phone with a voice memo app and a Zoom link you were already going to use anyway. The content isn't something you have to go find time to make. It's happening right now, in your regular workday, and you're letting it evaporate into the air instead of capturing it.

If you have followed my entrepreneurial journey these last few years, you know I drink the Kool-Aid of Jab, Jab, Jab... that's code for Give, Give, Give. I share lots about this in my book, Jab Till It Hurts.

And Now For That Practical Advice I Promised…

Meet Jose Leon. Over the last decade, he has grown his law firm, Leon Law. Now, he's ready to take his personal injury firm to the next level and wanted to talk through how to do this.

We talked about brand and content, and the difference between advertising and building a brand. I gave him the practical advice many small business owners are not getting and shared real examples of how to do the things he's asking about.

That's the other piece people miss. Advertising is you shouting "buy from me" at strangers. Brand is what people already believe about you before you ever ask them to buy anything. You build one of those with money. You build the other one with documentation — showing up, over and over, as the person who actually knows what they're talking about. Jose's a decade into his firm. He's not short on expertise. He was short on a system for getting that expertise out of his head and in front of the people who need it.

Everything we talk about can be applied to your business, no matter the industry, starting NOW! Listen in to find out how.

You should be documenting EVERYTHING in your business, not just SOPs. The audio from this zoom call demonstrates how to do this with ease. In fact, it was so easy it became this podcast in less than 24-hours. Jab, Jab, Jab... it's code for Give, Give, Give.

Stop waiting for the perfect content idea. You already had one this morning — you just didn't hit record.