I Hate Sending Emails... Hate It!
I hate sending emails… hate it!
I hate sending emails… hate it!
Remember when Obi-Wan told Luke to search his feelings? He also told him to resist the power of the dark side.
What he DIDN'T tell him is something I've learned. What you resist, persists.
What You Resist, Persists
For years I've been resisting doing the ONE thing that most of our clients do and it's cost us dearly. Actually, it has lost us money — lots of money.
Emails.
Yes. I HATE SENDING EMAILS!
There, I've said it, or at least wrote it. I did so because I got called out for it in a Facebook group of 268,400 marketers. I've resisted it for too long.
I admitted to anyone who reads this post in ClickFunnels Official Facebook group, that the guy who owns the most rad business in the copywriting space hates sending emails.
I really own Jason a debt of gratitude with a side of bacon. Hey, everything's better with bacon, right? If it wasn't for him calling me out, I probably would have kept on not doing the thing I know I should be, emailing our client base regularly.
The Million Dollar Wake-Up Call
This all started earlier in the week when I decided to dive into our most recent million dollars in sales revenue. I wanted to see which channels performed the best for us and which we should shoot.
I shared the data in an earlier email. If you didn't see it, you either marked it as SPAM, deleted it, or unsubscribed. If you unsubscribed, you won't see this.
I shared the following details. Of the million dollars in sales revenue, here's the breakdown:
Organic - 451K
Direct - 418K
Referral 156K
Social 150K
Email 40K
So Jason commented that email should be 30% of that revenue data. He's right. It should be, but it's not.
Why?
Why I Left $300K on the Table
Because I had resisted emails based on a simple prejudice I had. My personal dislike for them kept me from doing the thing we do for thousands of customers around the world. Write a simple email to clients, provide value, tell a story, and ask for the sale at the end.
Of that million dollars, $300,000 to $400,000 should have come from a simple email.
I hope this blog about emails provided value, told you a story, and now… here's the ask.
If you need an email or sequence of emails for your business (or any copy!), count on the copywriting team trusted by marketers, brands, and small businesses worldwide — Ad Zombies. We write words that sell ANYTHING, for businesses anywhere. Just tap on the button and ask us to write it for you.
Frequently Asked Questions
Ken admits to a personal prejudice against emails that caused him to resist doing the one thing most of his clients do. His personal dislike kept him from emailing his own client base regularly, even though Ad Zombies writes emails for thousands of customers around the world.
Out of a million dollars in recent sales revenue, only $40K came from email. According to industry feedback Ken received, email should account for 30% of revenue—meaning Ad Zombies potentially left $300K to $400K on the table by not emailing regularly.
Ken got called out by someone named Jason in the ClickFunnels Official Facebook group (with 268,400 marketers). After analyzing his revenue channels and sharing the data, Jason commented that email should be 30% of his revenue, which pushed Ken to admit his resistance and start emailing.
Out of a million dollars in sales, Organic brought in $451K, Direct generated $418K, Referral accounted for $156K, Social delivered $150K, and Email only produced $40K—making it the worst-performing channel despite its potential.
