5 Mistakes Marketers Make
You're making mistakes in your marketing and don't even know it. BTW, I make mistakes too. Here are a few of them that are killing you.
You're making mistakes in your marketing and don't even know it. BTW, I make mistakes too. Here are a few of them that are killing you.
The 5 Mistakes That Are Killing You
1. Missing A Pixel
A pixel is a tool you can't ignore. If you aren't tracking behavior with the depth of pixel data, you're leaving money on the table. I don't care what platform you're on, everyone has a pixel, Facebook, Google (the O.G.), Pinterest, TikTok.
2. Selling A Product Instead Of Building A Brand
The best way to build healthy, sustainable, memorable client relationships is to build your brand. Think about the product you buy that you never see a sale ad for. Nike, Kleenex, Band-Aid… if you had hemorrhoids what would you reach for? YES! Preparation-H for the win.
3. Ignoring Your Email List
I know you THINK emails are dead and no one reads them. That's B.S. People don't read crappy ones. Grab their attention, bring value, and your emails will grow your business. Work and build that list on autopilot 24x7x365.
4. Focusing on One Platform
How many businesses rely on a single platform to fuel their livelihood? Too many! We did. Here's an industry buzzword you need to know, no, own. OMNI-CHANNEL MARKETING (that means everywhere). If a platform goes belly up or blocks you is your business dead? It's the "don't put all your eggs into one basket" approach to long-term health.
5. Creating Instead of Documenting
Remember yesterday? No, really! I did this video yesterday with a client. I didn't script it, think about it, I just did it… and recorded it. That's all there is to documenting. After the fact you can push it to all your social channels and move on to your next thing.
Turn One Piece Into Two (In 5 Minutes)
EXTRA VALUE SUPER BONUS THINGY
We took this content and stripped the audio. In 5 minutes (give or take a minute for a call from my youngest son) we also made this a podcast episode to share with our listeners.
See, I told you it was an EXTRA VALUE SUPER BONUS THINGY! Podcast below or subscribe on iTunes.
You're making mistakes in your marketing and don't even know it. BTW, I make mistakes too. Here are a few of them that are killing you. About The Host Ken 'Spanky' Moskowitz is the founder and CEO of Ad Zombies, the go-to copywriters for businesses worldwide.
I hope these 5 tips help point you in the right direction. Hit me up if you need more clarity.
Frequently Asked Questions
A pixel is a tracking tool that monitors user behavior and data on your marketing platforms. Ken says if you're not using pixel tracking, you're leaving money on the table, and every major platform has one—Facebook, Google, Pinterest, and TikTok all offer pixels you should be using.
Ken argues that brand-building creates healthy, sustainable, memorable client relationships. He points to brands like Nike, Kleenex, Band-Aid, and Preparation-H as examples of products people buy without ever seeing sale ads—that's the power of strong branding over constant product pushing.
Ken means you should just record what you're already doing rather than scripting and overthinking content. He describes doing an unscripted video with a client, recording it in the moment, then pushing it to all social channels—simple documentation of real work instead of manufactured content creation.
Omni-channel marketing means being present everywhere, not just on one platform. Ken warns that too many businesses (including his own, previously) rely on a single platform, which puts you at risk if that platform goes down or blocks you—it's the 'don't put all your eggs in one basket' approach.
Yes, according to Ken—he calls the idea that emails are dead 'B.S.' The real issue is that people don't read crappy emails. If you grab attention and bring value, your emails will grow your business, and your list works on autopilot 24/7/365.
