Why I Decided To Give Away My Best Stuff For Free

If you haven’t figured it out by now, I really pay attention to what my mentors do. One of them, Gary Vaynerchuk, regularly reiterates “watch what I do”. And I do.

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So, why am I giving away my book for free to anyone who subscribes to my podcast? Watch what I do.

I have been so moved by the messages I’ve received from people about my book. How it has changed their lives. How it has helped their business. I could go on, but I’d rather just let people use their own words.

I loved it hands down. I couldn’t stop reading it. Very motivating and true, it makes me want to do more. It gives honest and real advice. - Jamie H.

Ken breaks down how to start a business in the digital age in a way that's easy to understand and execute. He gives away all his "secrets" right here in this book without any expectation other than that you take action and stop feeling stuck in your current situation. It's refreshing! - Justin M.

This book is a must read for the person surviving till the weekend. Ken walks you through the real, sometimes ugly, but exciting journey of growing a happy accident into a 7 figure brand by mastering the give (jab). - Melanie M.

Jab Till It Hurts is a wonderful "no fluff" book about launching a business. Practical tips, with real life stories on how they were applied to launch a successful ad agency. Written with a storytelling approach that keeps it interesting the whole time. - Carson Y.

If you've had it with corporate life or dead end job, this book is for you regardless of age. Ken vividly describes the pitfalls of building someone else's dream and how to overcome it by building your own...by giving, giving, giving, then asking. I read it all in a day because I couldn't put it down. - Brian H.

I've been on the 'entrepreneurial' path for years. I've known I wanted to be 'self-made' since I was knee-high to a short guy. I've absorbed many self-development books during my life to help get me to where I want to be. Ken's book was exactly what I needed to read when I needed to read it.
- Kameron P.

It goes on and on…so much so that I decided to be bold and simply give it away.

Several close friends told me that I was nuts, that doing this would hurt my books sales both (both for the physical book and the audiobook). They didn’t understand why I would give something away that makes money. The answer is simple, I didn’t do this for the money.

Writing the book was cathartic for me. I wanted to share my journey of building my business and, by sharing the journey, inspire others to pursue things that they are passionate about.

I was fairly pragmatic about the book. I thought about five people would read it, including my wife*. It turns out I was wrong. I was so moved when my book became a bestseller in under 24 hours that I found myself staring at the computer In disbelief, I was sobbing.

So, I’ve made the decision to simply make it available to the world for free. I’ve decided not to determine the worth of the content by the sales volume, but by the number of people it can help even a little bit. Here’s the funny thing, I don’t believe this is going to change a damn thing when it comes to book sales. I truly believe that when you put your best stuff out there, it attracts more to your business. I believe that giving or jabbing is the path to seeing your business grow exponentially, therefore I will continue to do it.

So, on September 23 at 6 AM Eastern, both the audiobook form and the written form of Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand will be made available to the public for free.

To listen in, simply subscribe to my podcast Three Yellow Chairs on iTunes, here. All I ask in return for a thoughtful review on iTunes. Yep, that’s it.

To read the book, stay tuned to our blog where we’ll post a chapter a week. Want to get notified when a new chapter posts? We can help with that!

If you’re not an Apple Podcasts user, you can also subscribe to the podcast here:

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Finally, if you want to buy the book, you can get it here or tap the cover below:

*My wife still hasn’t read the book. But, as she says, she lived it. 100% true.


ken ‘spanky’ moskowitz

founder | ceo | zombie ❤️ lover